Event Overview
For the Hey Marly product launch, IBIZA EVENT COMPANY curated and delivered an exclusive influencer travel experience and brand activation in Ibiza, seamlessly combining lifestyle, brand immersion and social media-ready moments.
In collaboration with renowned curator Jessica Haller and selected leading lifestyle and fashion influencers, we developed a full-service concept designed to bring the Hey Marly brand and products to life in an authentic and visually inspiring environment.
Guests were welcomed at a stylish boutique hotel, where a rooftop yoga session at The Standard Ibiza with panoramic views over the island created a calm and energizing start to the experience.
One of the highlights was a sunset picnic by the sea, offering a relaxed and scenic setting for content creation, photography and social media storytelling.
Evenings were designed as immersive brand moments — from exclusive villa fashion-parties to curated show programs that combined entertainment, product engagement and influencer interaction.
IBIZA EVENT COMPANY delivered the event as a full-service production, including event planning, hotel and villa coordination, décor design, program development, entertainment and on-site management, allowing influencers to focus entirely on the brand experience and content creation.
The result: a memorable influencer product launch and brand activation in Ibiza that strengthened brand connection, delighted guests and generated high-quality content across social media platforms.
